Friday, December 10, 2010

DAVIDOFF CHAMPION

Davidoff’s latest men’s fragrance Champion will trigger in men a desire to develop the latent potential within them. That deep, fundamental instinct for victory and power. Davidoff Champion is about the daily ritual of taking the time to build physical and mental strength. To become a champion.

The Man
Sport is an important part of his life. He is ready to perform and to succeed. Pushing forward boundaries, overcoming challenges. Determination is key. He is focused, he knows what he wants: to stay right at the top.

The Design
The central pillar of Davidoff Champion’s forte is a flacon design so novel it can’t help but make a man stand up and take notice. This chunky dumbbell with its stirring black-glass and its head and tail silver weights is both refreshing and magnetic. Made of real metal with the contents boldly engraved on the cap, the bevelled-grip body gives a rough, masculine touch. It excites a will to win, a sense of resolution and iron-cast determination.
Designer: Alnoor / Alnoor Design

The Fragrance
The top note creates an immediately refreshing impact thanks to the zestful bergamot and lemon. The heart note then gains ground with its energizing galbanum essence and aromatic clary sage. Davidoff Champion is completed in its dry down by the masculine classic cedarwood all the while keeping a durable oak moss allure.
A fresh, undeniable character with a sensual trail. Just the fragrance to put verve in your step. To be a champion.

Perfumer: Aurélien Guichard / Givaudan

Be a Champion
Vision: A goal is the central pillar of all success – establish your goal
Work: The road ahead must be built, by you – brick by brick
Perseverance: Champions always go the extra yard – never give in and carry on
Belief: A positive attitude goes a long way – Yes you can!
Style: You’ll need to look the part – Get the right gear, look great
Reward: Remember this is for you


Davidoff Fragrances

The legacy of Davidoff’s unique sense of quality and art de vivre is reflected in each Davidoff fragrance.

Since the launch of the first fragrance in 1984, the brand has become one of the most iconic fragrance brands, including one of the most successful fragrances ever: Davidoff Cool Water – the renowned male classic launched in 1988.

Further fragrances include among others Davidoff Cool Water Woman, Davidoff Hot Water, Davidoff Adventure, Davidoff Silver Shadow and Davidoff Echo.