New Olay Natural White Healthy Fairness Bar

Live on the lighter side of life with Olay Natural White Healthy Fairness Bar

Olay invites women to live on the lighter side of life this summer as the brand launches the new Olay Natural White Healthy Fairness Bar. It contains the same Vitamin C technology used in Olay Natural White facial creams to reveal your skin’s fairness all over.

Held at SM Makati, the event called for women to step into the spotlight and flaunt their evenly fair skin with confidence so they can “Live on the lighter side of life.”  The newly launched Olay campaign is about helping women achieve the even fairness all over they desire, and in the process gain a new found confidence to enable them to pursue new opportunities and enjoy the good life. 

Olay Brand Manager Justin Lladoc shares, “We want to help women step out of the shadows, kick their dark habits, and forget the same old usual choices they make that keep them from living on the lighter side of life.  Unless they try something new every now and then, they’ll never know how much better life can be. With the launch of the new Olay Natural White Bar, we want to provide them skin fairness all over that they can be confident about.”

Living on the lighter side of life is often about experiencing life to the fullest – from getting VIP access to the hottest clubs in town and enjoying exclusive privileges, to having a personal style or the confidence to stand out in a crowd no matter where you go this summer.

What better way to learn about living on the lighter side of life than to bring together fashion, photography and lifestyle insiders to share their expert tips and secrets on gaining access and opportunities. Guests got the inside scoop from experts like TV host, entrepreneur, eventologist and lifestyle icon Tim Yap, celebrity fashion stylist and columnist Ana Kalaw, and one of the country’s top photographers Pat Dy.