Education is indeed a right of every child. We’re all
challenged to take part in solving our nation’s greater woes. Heeding to the
call of the times, FILA and Athletes in Action (AIA) join forces to bring the
biggest advocacy run to help raise funds for the rehabilitation of classrooms
in Iligan city, which were badly hit by Typhoon Sendong back in 2011.
With 15,000 runners who have signed up to date, the Schools Run for School Rooms (SRSR) marathon will be gathering student-runners from major colleges and universities, to bring a glimmer of hope to Iligan city, where eager students have to do with makeshift classrooms as the school year starts.
Since 1911, FILA traces its roots from Biella, a province
set at the foot of the Italian Alps. Unbeknownst to many, this small town brand
is big on corporate social responsibility. At the recently concluded 2012 FILA
Polo Cup, project “500 for 500” was launched by FILA President Butch Albert to
help Typhoon Sendong victims once again by donating 500 pesos to 500 families
for every purchase of Skele-Toes.
Skele-Toes is FILA’s latest line of revolutionary active
footwear that is fast raising many eyebrows and causing the curious to utter #whattheheckisthat? For us at FILA, it’s
simply a shoe that changes the game. Rock at the gym or at the party,
Skele-Toes is just about the only shoe that fits – and Tim, Georgina, and Borgy
all agree!
Not ready to rock the boat just yet? Then you’ll love FILA’s
newest line of running shoes, Swerve and Flow. FILA Swerve boasts of a Dynamic
Landing System through a lightweight foam at the midsole and V3 techonology
inserts at the heel. This gives you the proper support that you need in every
step, without compromising style and design.
FILA Flow is perfect for the outdoor dweller with its heavy
duty outsole, making every shock and bump a breeze. This one will surely go
with you to countless victories and finishes.
Whether you prefer a classic or a rocking pair of rubbershoes,
it’s high time to give your tiresome trainers a break and take the Skele-Toes,
Swerve, or Flow out for a spin. With your purchase of a pair of Skele-Toes and
participation at the SRSR marathon, it’s definitely more fun to help with FILA!
Tickets
and registration forms are available at SM Ticketnet outlets (https://www.smtickets.com/event/view/776). Singlets and race bibs can be claimed at Fila
Stores in Metro Manila.
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