Yummy Roast:Fall in Love with Seriously Good Roast!

Filipinos without a doubt have an intense love affair with chicken, especially when it’s packed with flavor served hot off the grill with a side of rice.

Yummy Chicken with Yummy Rice

This year, Philippine company Yum Roast International, Inc. (YRII) in partnership with Singaporean-based food establishment The Asian Kitchen, introduces a wide range of delicious, authentic and great tasting dishes at Yummy Roast. Understanding the intrinsic values and delicate taste profiles of Asians, especially the Filipinos, Yummy Roast has successfully married advanced technology with the tradition of Asian cooking. Chief Executive Officer of The Asian Kitchen Food Company Cary Gee says, “We really know Asian food and we want the Filipinos to get to know it too. We always keep the traditions in mind but at the same time introduce innovation. For example, we work with classic cooking methods but we re-design them to produce better food, fast.” President of YRII, Mr. Richie Yang is excited to bring the Yummy Roast experience to the Philippines. Having a wealth of experience in the food industry as executive director of Philippine Food Concepts and managing director of a successful Chinese restaurant chain, he says, “We take pride in Yummy Roast’s dishes which are seriously delicious and quick- served without losing the spirit of the traditional recipes.”

Vanilla Yoghurt w/ Strawberry Syrup

Taking on the world with the very first Quick-Served Asian Restaurant, Yummy Roast puts a few of the Filipinos’ favorite meals on the table – Yummy Chicken, Yummy Pork Belly and Yummy Pork Asado all perfectly partnered with their Yummy Rice. Oozing with Chicken Essence, it can even be enjoyed on its own. The aroma of Asian spices and lemon grass will surely keep you coming back for more.

At an affordable price of P98, Yummy Roast’s featured dishes, Yummy Chicken, Yummy Pork Asado or Yummy Pork Belly may be enjoyed with unlimited Fragrant Rice or Yummy Rice for only an additional P20.

For those who have a sweet tooth, Yummy Roast will also delight them with their deliciously refreshing Black Jelly Drink or Yoghurt generously topped with strawberry syrup.

The first and flagship store is located at the heart of Eastwood City in Citywalk 2. The company intends to open more Yummy Roast outlets in SM Sta. Rosa, SM Bicutan, Vito Cruz, and SM Manila. Serving it better, faster and tastier, Yummy Roast will definitely satisfy your craving for flavorful, Asian food while being kind to your wallet.

HAVE A KFC SUMMER!

What comes to your mind when you hear or read the word Summer? Sunlight? Sand? Sea? Travel? Adventure?
Summer and these words should also be synonymous with the word “fun.” When you think about it, it’s actually hand in glove. Perfect. When you’re having that much fun in the sun this summer, it better be accompanied by so good meals. KFC presents A Taste of Summer, a campaign that encourages customers to be in a summer state of mind wherever they go, whatever they do, boosted by new KFC product offerings available only during the summer months.

KFC’s A Taste of Summer campaign was launched recently via a Hawaiian-themed luau at the Seawall Side Garden of the Sofitel Philippine Plaza. Hosted by DJ’s Chico and Delamar, the launch turned the heat up as fire dancers from Planet Zips, the pioneer Poi group in the country, performed to the music of a live band. Attendees learned how to dance with zips, which were inspired by the Maori dance of poi. In fact, they even had a dance showdown.

The three new products of KFC for summer 2011 were also launched— the Ben10 Bucket Meal, the Fish Twister, and the Summer Krushers. The Ben10 meal comes in a glow-in-the-dark Ben10 bucket with four matching glow-in-the-dark tumblers, all collectibles for families and the barkada to enjoy. The familiar Twister gets a makeover as the new Fish Twister, a crisp fish fillet paired with a creamy dill dressing and served with fresh cucumbers and cheese in a toasted tortilla wrap. Finally, the beloved summer dessert Halo-halo and Buko Pandan becomes easier to drink and to bring around as the ice-cold Summer Krushers drink.

And as if these offerings are not enough, KFC turns the heat up a notch through its KFC Taste of Summer online campaign. This online promo asks customers to take photos of themselves in their favourite summer outfits, holding one of KFC’s three new products at places which desperately need a summer vibe. Then, these pictures will be uploaded and displayed on KFC Philippines’ website at www.kfc.com.ph/summer. Those who feature a Ben10 bucket meal can win a trip for 4 to an Asian theme park like Hong Kong Disneyland, while the Krushers winner can go on a local beach trip for 4 like Coron, Palawan. Last but not the least, the Fish Twister winner gets to pick his destination from the following countries—Bangkok, Hong Kong, or Singapore for an Asian Summer Shopping getaway for 2.